Some powerful truths present themselves to you like a flash of light. They make a powerful bold entrance and then they are gone. If you fail to capture that truth on its fleeting introduction you may lose it forever. I’m speaking of the truth that did not linger. It did not stay around long enough to allow you to ponder it. It was fleeting. If you were not fast enough you may have never grasped it.

Then there are other truths that are more deliberate and more persistent. They make a bold entrance in your life, and make it clear that they are here to stay. If you do not get it on its introduction—no problem, because it will continue to speak to you until you hear it loud-and-clear. I call it “The Truth That Repeats Itself.”

When I say “truth” I’m speaking of a powerful discovery that came from heaven and not from earth. I’m talking about a life operating principal or law that God established and released in the earth.

Like a good advertiser, God uses multi-media marketing to get His messages to you. Repetition is the secret to accessing the unconscious mind of people. The most important rule in marketing is repetition. Too many marketing programs give up too soon. On average, you need to have seven to nine repeats before you will see results in your marketing program.

Advertising and marketing people have figured out what God wired into us when He created us. Pay attention. When God is trying to get a message of change to you He uses “multi-media marketing.” He sends that message to you in multiple ways, multiple times. You must pay attention to what appears to be coincidental. It’s probably not a coincidence, it’s more likely a “Godincidence!”

A toddler might come up to you and say something to you related to a new powerful truth. Then, while driving down the road you turn on the radio and hear a song that relates to it. You may be sitting at home watching TV, and a commercial comes on that reminds you of the new powerful concept that has been speaking to you. Then you go to church and the speaker brings up that same topic.

When that happens, it is not a coincidence. The truth that repeats itself is the truth that is destined to change your life. When you find certain powerful truths repeating themselves, do these three things:

1. Embrace the Truth

Once you discover a powerful truth that is trying to break into your life, grab a hold of it. Let it know that it’s welcome in your life. No longer ignore it. Keep it on your radar.

2. Study the Truth

Hang out with the truth that is trying to hang out with you. Study that truth. When you show that you are a true student it will begin to release all of its secrets.

3. Apply the Truth

Start importing that truth into your daily life. Practice it until you become it. It’s not the truths that you have heard that will transform you—it’s the truths that you merge into your thinking, patterns, approach, and actions, that makes you into another man/another woman.

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